Aquivance was founded by Jennifer Norwood, a global pharma executive and 3× Sailing World Champion who has spent her career navigating complexity, building high performing teams & advancing innovation. With more than two decades at Pfizer and in consulting - leading clinical & commercial innovation, digital transformation, strategy, partnerships, and Chief‑of‑Staff operations -Jennifer recognized a consistent truth: Progress & Innovation don’t stall because teams lack ideas. It stalls because organizations lack alignment, insights, and readiness.

She created Aquivance to change that.

Jennifer blends deep strategic & operational experience with a navigator’s instinct for reading patterns, anticipating change & leading teams to think differently & succeed. Her work spans clinical and commercial development, innovation, digital/data management, strategy, market access and partnerships supported by board and advisory roles across life sciences and innovation‑focused organizations. She and her team continue to support clients as the market landscape shifts, developing AI strategy and applied AI frameworks, helping teams adopt modern tools that maximize impact.

A 3x Sailing World Champion, Jennifer brings the same grit, adaptability, and disciplined preparation that fueled her success on the water to every client engagement. She knows the power of research, readiness, and decisive action, and how to make tough calls under pressure to win. Jennifer partners with clients to do the same, empowering them to think boldly, execute with discipline, and rise to their potential for success.

Aquivance Clients Rise to What’s Possible to SUCCEED & WIN

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Jennifer Norwood: Professional Background

• 20+ years at Pfizer + Consulting

• TransCelerate BioPhama, IMI, CDISC member

• Leadership across clinical innovation, commercial strategy, digital transformation, market access & partnerships

• Chief‑of‑Staff experience driving enterprise alignment & decisions

• Executive, C-suite Advisor & Knowledge Partner

• Board & Advisory Leadership Roles

Expertise

• Clinical & Commercial Innovation

• Cross‑Functional Strategy & Operating models

• Partnership Development

• Executive/ C-Suite Partner, Presentation Prep

• Digital Innovation across pharma supporting patients, trials & commercial

• Market Access

• AI Strategy and Applied AI Frameworks

Leadership Approach

• Known for elevating team performance, strengthening alignment and delivering impact in high‑stakes environments